Skip to main content
- Last updated
Save as PDF
- lower cost than face-to-face
- interviewers can collect a large amount of data in a short time.
- some portions of the population do not have access to a telephone
- increasing numbers use a mobile phone exclusively and FCC rules say that automated dialing to mobile phones is illegal
- many respondents are suspicious of telephone interviews, consider them a sales pitch
- long or complicated questions are inappropriate over the phone
- increasing numbers of people have put themselves on federal “do not call” lists that prohibit researchers from calling
- Were the questionnaire and individual questions appropriately brief?
- Were the telephone banks staffed in a central location? (Telephone interviewers who work from home are subject to less supervision, obviously)
- What instructions were the interviewers given about who in the household they should interview?