1: About

About the Textbook

Web development is an evolving amalgamation of languages that work in concert to receive, modify, and deliver information between parties using the Internet as a mechanism of delivery. While it is easy to describe conceptually, implementation is accompanied by an overwhelming variety of languages, platforms, templates, frameworks, guidelines, and standards. Navigating a project from concept to completion often requires more than mastery of one or two complementing languages, meaning today’s developers need both breadth, and depth, of knowledge to be effective. This text provides the developer with an understanding of the various elements of web development by focusing on the concepts and fundamentals through the examples within, providing a foundation that allows easier transition to other languages and a better understanding of how to approach their work. The reader will be introduced to topics in a manner that follows most project development methods, from initial conceptualization and design through front end development, back end development, and introducing additional concepts like accessibility and security, while focusing on responsive design techniques. Each section of the text includes opportunities to practice the material and assess increased knowledge after examining the topics.

About the Author

Michael Mendez, M.S., is a professional web developer and professor with a master’s degree received after studying computer science, business, and communications at the State University of New York, University at Fredonia. Having worked in the information technology field for over 12 years, he has provided the small to medium business market and public sector agencies with services in hardware and network installation and support, web development, systems support and maintenance, and solutions design and implementation. These experiences have involved academic, media, emergency management, non-profit, business to business, and business to consumer organizations.

Reviewer’s Notes

It is always a challenge to teach a course in web design or web programming. Systems that run on the World Wide Web must necessarily change with the emergence of any sort of new computer technology, creating a rapidly evolving landscape. The students that enroll in web development courses are a particularly diverse group; the subject attracts strong programmers with weak aesthetic design skills as well as those who are more aesthetically inclined with little knowledge of programming. Finally, the visibility and mission criticality of web platforms makes the design and security of these systems paramount.

The Missing Link attempts to bridge the gap between these conflicting educational demands. While most web development texts opt to delve deeply into one or two of the tools in the belt of a web programmer, the author of this text takes a broad approach to teaching web programming and development. The result is a single resource that integrates good design practices, modern technologies, and all of the programming tools that one would need to build a successful, dynamic web site.

Unlike many texts, this one begins by giving the readers a solid foundation in the technology that runs the Internet along with a sense of what technology is currently coming of age. This is followed by both a process and pattern-oriented slant on web design that focuses on the Model-View-Controller structure which underlies the rest of the text. HTML and CSS covered for the development of web interfaces. The PHP and JavaScript sections enable readers to develop the controllers for those interfaces. Finally, a concise introduction to databases and SQL allows for the development of robust data models.

In addition to the unique combination of content found in this book, the tone is also one of practicality. The author doesn’t mince words and gets right to the point with examples meant to be referenced quickly and often. Although this directness may put off some readers who prefer to read texts cover to cover, all software developers know that this is how texts are used in the real world.

In the end, the broad approach that The Missing Link takes to web design and programming combined with the text’s concise presentation of information makes this a web programming text unlike any other.

Robert Olson, M.S.

Professor Robert Olson is a Visiting Instructor of Computer & Information Sciences at the State University of New York at Fredonia where he teaches courses in computer programming, computer security, mathematics, and artificial intelligence. He also teaches Microcomputer Applications at Jamestown Community College. Professor Olson received a Master of Science in Management Information Systems from SUNY Fredonia on May 2007.

About Open SUNY Textbooks

Open SUNY Textbooks is an open access textbook publishing initiative established by State University of New York libraries and supported by SUNY Innovative Instruction Technology Grants. This initiative publishes high-quality, cost-effective course resources by engaging faculty as authors and peer-reviewers, and libraries as publishing infrastructure.

The pilot launched in 2012, providing an editorial framework and service to authors, students and faculty, and establishing a community of practice among libraries. The first pilot is publishing 15 titles in 2013-2014, with a second pilot to follow that will add more textbooks and participating libraries.

Participating libraries in the 2012-2013 pilot include SUNY Geneseo, College at Brockport, College of Environmental Science and Forestry, SUNY Fredonia, Upstate Medical University, and University at Buffalo, with support from other SUNY libraries and SUNY Press.

For more information, please see http://opensuny.org.