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6.3.6: Hybrids

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    111226
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    There are many firms using mixtures of process types. One such common exception is the Mass Customizationmodel of production. In mass customization, a company combines low-cost high volume of output, but each and every customer order is customized to the customers specifications. Usually the use of computer-aided manufacturing systems is what permits this customization. Examples include furniture makers who wait to produce the exact model of sofa based on the customers dimensions and fabric choice, or the vehicle manufacturer that has dozens of customization packages and paint options such that each vehicle is custom for the purchaser. A key requirement for successful mass customization is a modular design to allow fast seamless change from each product to the next.


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