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7.1: Interview

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    An interview: is a structured conversation between multiple parties one that ask questions and others that gives responses. It is very important for the interviewer to prepare for the interview, plan the interview by Identifying people to interview, establishing the objectives for the interview, conduct Interview, Develop interview questions, document and evaluate the responses.

    Identify people to interview: Identifying people to interview is the first step when planning for an interview because in order to get accurate information you must select the right people to interview. Your knowledge of a company formal structure is necessary when choosing the people to interview.

    Establish Objectives for the interview: you should start by discussing general areas and ideas then get into specific topics. setting up specifics objectives for the interview will help you creates questions to ask and how to phrase the questions.

    Develop Interview Questions: developing a list of questions will help keep the interviewer on track and avoid unnecessary deviation. In some cases, the answer of a specific question on the list may lead to an important topic that need to be discuss. Therefore the topic will need to be included in the list for future interview.

    The interview should consist of different kind of questions:

    • Closed-ended questions – Respondents' answers are limited to a fixed set of responses.
      • Yes/no questions – The respondent answers with a "yes" or a "no".
      • Multiple choice – The respondent has several options from which to choose.
      • Scaled questions – Responses are graded on a continuum (e.g.: rate the appearance of the product on a scale from 1 to 10, with 10 being the most preferred appearance). Examples of types of scales include the Likert scale, semantic differential scale, and rank-order scale. (See scale for further information)
      • Matrix questions – Identical response categories are assigned to multiple questions. The questions are placed one under the other, forming a matrix with response categories along the top and a list of questions down the side. This is an efficient use of page space and the respondents' time.
    • Open-ended questions – No options or predefined categories are suggested. The respondent supplies their own answer without being constrained by a fixed set of possible responses. Examples include:
      • Completely unstructured – For example, "What is your opinion on questionnaires?"
      • Word association – Words are presented and the respondent mentions the first word that comes to mind.
      • Sentence completion – Respondents complete an incomplete sentence. For example, "The most important consideration in my decision to buy a new house is..."

    7.1: Interview is shared under a CC BY-SA license and was authored, remixed, and/or curated by LibreTexts.

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